Emraan Hashmi, Amyra Dastur, Mahesh Bhatt and director Vikram Bhatt launched a special standee at an event March 6.
As part of an innovative marketing strategy for the 3D film, which involves a lot of visual effects, the team came up with the idea of a standee, with a camera application, where you can see yourself. And as you rub your hand on the left-hand corner of the camera, your image disappears. The standee will be placed in select theaters.
Talking about the 3D effects of the film, Emraan said, "Last to last year we did "Raaz" (which was released in 3D), which dazzled the audience. This one has gone leaps and bounds as far as 3D experience goes. The cameras are far superior, the VFX and the 3D experience are superior. You will have something hurled at you every few minutes in the cinema halls. The entire concept of invisible man that hasn't been explored that much in our industry is definitely the USP of the film."
As part of an innovative marketing strategy for the 3D film, which involves a lot of visual effects, the team came up with the idea of a standee, with a camera application, where you can see yourself. And as you rub your hand on the left-hand corner of the camera, your image disappears. The standee will be placed in select theaters.
Talking about the 3D effects of the film, Emraan said, "Last to last year we did "Raaz" (which was released in 3D), which dazzled the audience. This one has gone leaps and bounds as far as 3D experience goes. The cameras are far superior, the VFX and the 3D experience are superior. You will have something hurled at you every few minutes in the cinema halls. The entire concept of invisible man that hasn't been explored that much in our industry is definitely the USP of the film."
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